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Keywords: Boundary object
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Journal Articles
Interaction through boundary objects: controversy and friction within digitalization
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (1): 111–124.
Published: 07 September 2018
...Vincent Hocine Jean Fremont; Jens Eklinder Frick; Lars-Johan Åge; Aihie Osarenkhoe Purpose The purpose of this paper is to analyze friction and controversies with interaction processes and their effects on forming new resource interfaces, through the lens of boundary objects. Design/methodology...
