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Keywords: Brand Choice
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1988) 6 (4): 9–16.
Published: 01 April 1988
... an attractive personality will differ between product fields. Understanding of a brand's personality will aid advertising professionals. Brand personality profile should help ailing brands if they are in need of personality modification. © MCB UP Limited 1988 Advertising Effectiveness Brand Choice...
