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Keywords: Brand attachment strength
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (3): 541–573.
Published: 06 November 2024
... re-use rights only Higher education institutes Intangible resources Brand equity Brand attachment strength Brand image Positive word-of-mouth After China and USA, the Indian higher education system is the third largest in the world (Bhardwaj and Kumar, 2023). Over the past decade...
