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Keywords: Brand community engagement
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–17.
Published: 06 July 2026
...Zhimin Zhou; Nadilai Aisihaer; Imane Sbai Purpose With social responsibility receiving increasing global attention, this research examines the impact of brand community social responsibility (BCSR) on brand community engagement and its facilitating effect on brand engagement. Furthermore, we...
