... of value cues. Findings The study reveals that when a brand crisis is caused by NFT (vs physical collectible) price drops, consumers show a more negative attitude. And in this process, consumers' lower tolerance for NFT price drops strengthens their perceptions of the brand's responsibility...

... the relationships between corporate reputation, brand crisis (a value-related crisis) and customer loyalty. The second goal is to examine how attribution moderates the impact of a brand crisis in the marketplace. Design/methodology/approach The research involved an empirical study conducted in the state...

...Kalpana Chandrasekar; Varisha Rehman Purpose The brand crisis literature remains unilateral and scattered, necessitating academic effort to comprehend the extant body of knowledge. This study aims to provide the required comprehensive overview of the domain, by outlining its significance...