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Keywords: Brand failure
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (3): 360–374.
Published: 16 February 2023
.... The results illustrate that narcissism has a differential role in shaping blame attributions and CBF. Nikoletta-Theofania Siamagka can be contacted at: nsiamagka@econ.auth.gr Consumer–brand forgiveness Narcissism Blame attribution Transgression type Brand failure 17 03 2022 03 08...
