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Keywords: Brand hate community
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (6): 763–789.
Published: 03 August 2023
... the literature synthesis. Brand hate Brand hate community Integrated literature review Systematic literature review Figure 1 Articles inclusion and exclusion Overall, 88 articles [2] published in 40 academic journals were considered for this review. The previously described search...
