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Keywords: Brand posts
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (6): 927–943.
Published: 07 September 2015
...Dr Ross Brennan and Professor Sue Halliday; Wondwesen Tafesse Purpose – The purpose of this paper is to analyse Facebook brand posts along dimensions of vividness, interactivity, novelty, brand consistency and content type and tests how these characteristics influence audience response in terms...
