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Keywords: Brand symbolism
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (7): 907–922.
Published: 15 September 2017
...Leah Watkins; Robert Aitken; Maree Thyne; Kirsten Robertson; Dina Borzekowski Purpose The purpose of this paper is to understand the factors influencing young children’s (aged three to five years) understanding of brand symbolism. Design/methodology/approach Multiple hierarchical regression...
