Keywords: Brand type
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Journal Articles
Marketing Intelligence & Planning (2022) 40 (8): 1054–1067.
Published: 11 July 2022
... that repurchase timing can moderate the promotional frame effect (i.e. higher repurchase intention under gift framing relative to bundle framing occurs in the short interval but not long interval) and that brand type can moderate the joint effects of framing, timing and repurchase target (i.e. national brand...

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