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Keywords: Building societies
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Journal Articles
Marketing Intelligence & Planning (1994) 12 (6): 8–11.
Published: 01 July 1994
...James Bates Details how a leading financial institution in the UK developed a£15 million relational database from scratch. Roger Ivey, head of Direct Marketing at the Leeds Permanent Building Society, had the task of bringing together a dozen previously unconnected and non‐communicating customer...
Journal Articles
Marketing Intelligence & Planning (1992) 10 (6): 13–17.
Published: 01 June 1992
... integrated business and IT strategies. During this transitional stage IT spending tends to increase. As an example, in one building society interviewed, the ratio of IT spending to management expenses increased from 10 per cent to 30 per cent and the society expects this ratio to be maintained for at least...
Journal Articles
Marketing Intelligence & Planning (1989) 7 (1-2): 22–30.
Published: 01 January 1989
...Marilyn A. Stone; A.H. Clarkson Aspects of research conducted among financial institutions,specifically building societies, banks, charge card operators and insurance groups are discussed. Within the context of trends in, and growing deregulation of, the financial sector, the role is examined...

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