Keywords: Bundle
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Journal Articles
Marketing Intelligence & Planning (2022) 40 (8): 1054–1067.
Published: 11 July 2022
..., a 2 (framing: bundle vs. gift) × 2 (repurchase target: focal vs. supplementary) × 2 (timing: short vs. long) between-subjects design was used. In Experiment 2, an identical design was used except that repurchase target being the within-subjects factor. In Experiment 3, the design was based...

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