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Keywords: Bundling purchase intention
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–33.
Published: 25 June 2026
... uncertainty within a single sales cycle. Design/methodology/approach By introducing bundling purchasing intentions for the sale of two products together, a profit-maximizing model for bundled sales is established. It has been proven that there is always an optimal bundling quantity of two products...
