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Keywords: Bundling ratio
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–33.
Published: 25 June 2026
... Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Retail marketing Production and inventory management Optimal bundling strategy Bundling purchase intention Bundling ratio Product bundling is a phenomenon common in retailing, tourism, catering...
