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Keywords: Burnout
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (8): 1024–1037.
Published: 08 July 2022
...Kangcheol Lee; Taeshik Gong Purpose This study examines the mediating effects of burnout on the relationship between dysfunctional customer behavior and commitment to service quality. The study also investigates the moderated mediation effects of caring and instrumental climates. Design...
