Keywords: Business development
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Journal Articles
Marketing Intelligence & Planning (2002) 20 (4): 206–214.
Published: 01 July 2002
... do not. This is important, given the identified role of integrity in building successful, durable relationships with customers. © MCB UP Limited 2002 Internet Business development Consumer behaviour Trust Security Gender The rapid expansion of e‐commerce presents a series...
Journal Articles
Marketing Intelligence & Planning (1997) 15 (1): 19–27.
Published: 01 February 1997
... as evidence of lack of confidence in the stability of the underlying relationship. © MCB UP Limited 1997 Business development Cross‐cultural management Japan Marketing Compromise is not a native word to Russians and, as far as they are concerned, it has more the flavour...
Journal Articles
Marketing Intelligence & Planning (1993) 11 (2): 22–27.
Published: 01 February 1993
..., Greek firms were involved in insufficient modification or adaptation, with negative repercussions on the development of the trading association. These research findings have important implications for business practitioners in both exporting and importing firms. © MCB UP Limited 1993 Business...

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