... to increase trust appeared to be more effective than those aimed at reducing concern. The primary elements of trust emerged as: © MCB UP Limited 2002 Internet Business development Consumer behaviour Trust Security Gender Various studies demonstrate that in the B2C environment e...

... behind such an agreement is that the future cannot be foreseen or included. Trouble is expected, manoeuvrability is left. The negotiations process for implicit agreements tends to be long and drawn out. © MCB UP Limited 1997 Business development Cross‐cultural management Japan Marketing...

..., Greek firms were involved in insufficient modification or adaptation, with negative repercussions on the development of the trading association. These research findings have important implications for business practitioners in both exporting and importing firms. © MCB UP Limited 1993 Business...