... the proposed conceptual model, a B-school can build and maintain a strong brand.” Professor Morgan P. Miles can be contacted at: morgan.miles@canterbury.ac.nz © Emerald Group Publishing Limited 2016 Business education Brand equity audit The importance of brands...

... students’ personal and professional development. © Emerald Group Publishing Limited 2015 Skills Self-development Business education Brand skills Job-seeking skills Self-marketing There is a need to develop students’ self-marketing skills both in practice and theoretically (Clark...

... Psychology, 287-8 discuss gender differences in upbringing and response Plenum Press, New York. Pages 75-7 discuss handshake to touch. David A. Wesson is a Senior Lecturer in the Marketing Division, Newcastle Business School, University of Northumbria at Newcastle, Newcastle upon Tyne, UK. Business...