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Keywords: Business practices
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (2): 179–192.
Published: 22 March 2013
...Naresh Malhotra; Satyabhusan Dash; Byoungho Jin; Hong Yu; Ji Hye Kang Purpose The purpose of this paper is to identify fundamental business practice differences that resulted from cultural differences between China and the West and to examine if traditional Chinese values and modern values coexist...
