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Keywords: Buyer chains
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (5): 670–686.
Published: 16 February 2021
... disruptive innovation for the international buyer chain. The study finds that SMEs need to work with an MOBM for developing market intelligence within the organization and seek external support for entering the international market. Practical implications The methodological strength allows application...
