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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (2): 188–202.
Published: 04 April 2016
... of professionalisation. The paper asks: what were considered appropriate activities for newly professionalised AFL clubs, and how was the role of the Chief Executive Officer (CEO) as a competent leader in delivering these activities conceptualised in the clubs? Design/methodology/approach – Semi-structured...
