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Keywords: CSR differentiation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–22.
Published: 17 March 2026
...Jinhua Li; Zhaoxin Li; Yan Ding Purpose Building on the optimal distinctiveness theory and attribution theory, this study aims to explore the impact of corporate social responsibility (CSR) differentiation on consumer brand advocacy, uncovering its underlying mechanisms and boundary conditions...
