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Keywords: Cable broadcasting
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Journal Articles
Managing cable TV commercial inventories via program promotion
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (1): 45–55.
Published: 01 February 2001
... in a deal and, if necessary, intervene later through the use of ADU. Cable broadcasting Television Advertising Promotion Cable television reaches almost 78 per cent of all television households in the USA; new cable channels are debuting by the day, and it is expected that within the next...
