Keywords: Career satisfaction
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Journal Articles

Is diffusion of marketing competence necessary for a market orientation? A comparative investigation of marketing managers and their defining traits

James M Loveland, Scott A Thompson, John W Lounsbury, Danilo Dantas
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (3): 469–484.
https://doi.org/10.1108/MIP-10-2013-0168
Published: 05 May 2015
... satisfaction data from 465 marketing managers against a larger, general employment sample of 3,100 employees. Finally, the authors examine the relationship of career satisfaction to each of these traits and investigate how these relationships differ across the two groups. Findings – The authors find...
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