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Keywords: Caring climate
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (8): 1024–1037.
Published: 08 July 2022
... quality. Moreover, a caring climate weakens this indirect effect. Originality/value This study reveals that dysfunctional customer behavior decreases commitment to service quality through burnout and caring climate decrease weakens this indirect effect. Dysfunctional customer behavior Burnout...
