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Keywords: Case study analysis
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (1): 40–53.
Published: 25 January 2013
..., and immediate than doing N market research or focus groups […]. The case study analysis shows that the company in our case study first outsourced to its customers the development of new product concepts, by receiving a huge amount of new ideas. From interviews with marketing staffs and from the data...
