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Keywords: Change management
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (3): 156–167.
Published: 01 June 2003
... structure and strategy may exist that represents the concepts of change management within the viewpoints of an Internet‐driven world and of contemporary management. Examples from literature are presented as evidence to support the idea that motivation is the one critical item affecting sales performance...
