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Keywords: Charitable gifts
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (5): 996–1012.
Published: 06 January 2025
...Garima Ranga; Kapil Khandeparkar; Manoj Motiani; Purvendu Sharma Purpose This work explores how recipients’ identity influences givers’ choice of charitable gifts, their propensity to deviate from gifting registries and how it impacts social ties. Design/methodology/approach We conducted five...
