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Keywords: Charity
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (1): 90–102.
Published: 02 February 2015
... donation intentions and behaviour has never been refuted through SEM procedures. © Emerald Group Publishing Limited 2015 Marketing Theory of planned behaviour Charity Money donation Charity has been attributed to giving that includes not only the blood donations but a wide range...
