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Keywords: Chief executives
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (2): 216–227.
Published: 01 March 2004
... performances shown in Table I for the other years is not startling. © Emerald Group Publishing Limited 2004 Chief executives Management buyouts Organizational change Turnarounds Because conventional financial reporting failed to prevent the savings and loans crisis of the late 1980s...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (11): 16–21.
Published: 01 December 1994
... which mobilize and co‐ordinate the company′s resources to motivate consumers to buy the company′s products and services. © MCB UP Limited 1994 Chief executives Consumers Fast‐moving consumer goods Information Market intelligence Market research Strategic planning In a corps...
