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Keywords: Children’s shopping behaviour
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (2): 197–215.
Published: 07 April 2015
... or yielding. Indirect influence means that the parents simply know what their children want when making a product decision or the parents adjust the choice of product, according to what the children like or dislike. Auditory sensory cues Children’s shopping behaviour Parent’s shopping behaviour Sense...
