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Keywords: Children (age groups)
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (2): 170–187.
Published: 30 March 2010
... commercials China Children (age groups) A growing awareness was developed during the 1990s that children had enormous market potential, not as one market but as three – a current market spending their own money in order to satisfy their own needs and wants, an influential market attracting...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (2): 151–169.
Published: 30 March 2010
... and excitement (Blosser and Roberts, 1985 ; Halan, 2003). Children (age groups) Buying behaviour Television commercials Cognition India For the parameters, which were found to be significant, a post‐hoc Tuckey's HSD was conducted. This test provides an in depth analysis of difference...
