...Kaidong Yu; Ziyong He Purpose Luxury brands face an enduring challenge in balancing global consistency with local adaptation, particularly in digitally connected markets such as China. While prior research emphasizes firm-driven adaptation, this study highlights the role of consumer agency...

... to highlight the marketing function’s role in CSI. It also enriches the dialogue between marketing practices and business ethics in China by examining internal strategic decisions and external market environments as boundary conditions. Practical implications Corporate executives need to recognize the U...

...Bilu Cheng; Siyu Hou Purpose The purpose of this study is to investigate the influence of brand equity on corporate financial performance across various institutional factors in China, encompassing macro (regional economic development and product market development), meso (industry uncertainty...

...Shian-Yang Tzeng; Myriam Ertz; Myung-Soo Jo; Emine Sarigöllü Purpose Singles' Day (SD) in China is the world's biggest online shopping event while consumer dissatisfaction is also on the rise. Both theory and practice need sharper insights to foster consumer satisfaction, but such knowledge...

... (COBRAs) and their related outcomes, including on-going search behaviour and repurchase intention. Design/methodology/approach The theoretical framework is tested for luxury cosmetics brands. Data were collected in China from 433 WeChat users utilising a self-administered online survey. Data analysis...

...Zahy Ramadan Purpose China is establishing a social credit rating system with the aim to score the trust level of citizens. The scores will be based on an integrated database that includes a vast range of information sources, rating aspects like professional conduct, corruption, type of products...

... with celebrity endorsement. The factors that are included in this investigation are the attributes relating to celebrities and the endorsed firms. Design/methodology/approach Data were collected from over 300 firms that use celebrity endorsements and are listed in two of the biggest stock exchanges in China...

... market segments in three countries (China, Germany, and Turkey) based on several “green” attitude and behavior variables. Design/methodology/approach – A survey was administered in three countries, yielding a total of 1,415 valid survey responses. Findings – Four clusters, ranging from...

... of the world's largest companies in the tyre industry. These cases are emblematic for the way the two companies combine brand attributes and country image attributes. Findings The case analysis shows that: initially in the corporate rebranding strategy defined in China, brand image is created independently...

...Naresh Malhotra; Satyabhusan Dash; Byoungho Jin; Hong Yu; Ji Hye Kang Purpose The purpose of this paper is to identify fundamental business practice differences that resulted from cultural differences between China and the West and to examine if traditional Chinese values and modern values coexist...

...Yanfeng Zhou; Patrick Poon; Chunling Yu Purpose The purpose of this paper is to demonstrate that there are three major blood donor segments in China, namely benefit‐oriented donors, altruistic donors and health salience donors, with the use of factor‐cluster segmentation approach. It also...

... qualitative depth interviews, and a quantitative survey of 200 language students studying in Beijing. Findings The study identified and quantified the key aspects of service quality relating to language training in China and an importance/performance analysis (IPA) finds that management should focus...

... incident. © Emerald Group Publishing Limited 2012 Crisis brand management Consumer confidence Consumer behaviour Emerging markets China Infant milk powder According to Rugman and Collinson (2009) emerging markets are characterised by industrialisation and rapid economic growth...

... CSFs to propose a framework to assist in the marketing management of B2B in China. The proposed framework provides a guideline for academics and practitioners and highlights the significant role of each factor in developing and sustaining effective B2B electronic commerce (B2B e‐commerce) practice...

.... conventions, expositions, parades, cultural events) in Macau, China. Design/methodology/approach Data were collected through a survey of 322 leisure and 91 business travelers who were present at 40 different major events in Macau, using a questionnaire that was designed by practitioners, academics...

...Ying Fan; Yixuan Li Purpose The purpose of this paper is to report an empirical study on children's buying behaviour in China, with a special focus on their information sources. Design/methodology/approach The key literature on consumer socialisation of children is reviewed. Primary data were...

... analysis Iran Russia China United Kingdom The paper first reviews the pertinent literature in order to provide further understanding regarding the dimensions of relationship quality, and particularly those used in the primary research process. Second, the research approach and methodology...

... of this century. China is by far the largest source of EMMs, so China‐based EMMs deserve special attention. In 2007, China had 24 firms on the Fortune Global 500 compared with six from India; on the BCG top 100 EMMs list, 44 are based in China. When PetroChina floated in November 2007, it became...

...Ying Fan Purpose This paper seeks to examine the impact of the gūanxi phenomenon (which is carefully defined) on the management of corporate reputation in China, with particular reference to large‐scale social and economic change there since the turn of the century, and to the role...

...Wah‐Leung Cheung; Gerard Prendergast Purpose To investigate buyer attitudes and behaviour with respect to pirated products, in China, and to present findings potentially usable as the basis for planning effective marketing strategies to counteract this endemic competitive threat facing...