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Keywords: Chinese cultural element in brand logo-product function congruence
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (2): 171–185.
Published: 07 October 2022
... 2022 26 07 2022 07 09 2022 10 09 2022 13 09 2022 26 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Chinese cultural element in brand logo-product function congruence Chinese cultural element in brand logo-brand...
