Keywords: Churches
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Journal Articles
Marketing Intelligence & Planning (2000) 18 (1): 39–44.
Published: 01 February 2000
...Alan K.M. Au Investigates whether there is any room for church advertising in Hong Kong. The research was a cross‐sectional survey and questionnaires were used as the instrument to collect the required data. The results clearly demonstrated that church advertising should be further developed...

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