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Keywords: Cinthol
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (4): 340–352.
Published: 21 June 2011
... the consumer perception about Cinthol and to understand the importance of brand identity of a product and the factors influencing it. Design/methodology/approach A descriptive study was conducted in the age group of 21‐55 years to ascertain the perception change in the brand identity of Cinthol, its brand...
