Keywords: Cities
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Journal Articles
Marketing Intelligence & Planning (2018) 36 (2): 154–167.
Published: 04 October 2017
...Daniel Mason; Stacy-Lynn Sant; Laura Misener Purpose The purpose of this paper is to understand how, once a city has made a decision to build a new arena, local stakeholders envision the venue as a leverageable asset to achieve broader development goals through event hosting. Design/methodology...
Journal Articles
Marketing Intelligence & Planning (2009) 27 (2): 233–245.
Published: 27 March 2009
... the city as a product and begin the application of the innovation process to urban management, following the steps commonly proposed for successful innovation in product management. An example of the application of the initial new product development steps of idea generation and opportunity identification...
Journal Articles

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