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Keywords: Classification schemes
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (1): 48–85.
Published: 06 February 2009
... definitions, personal judgments, etc.). Design/methodology/approach The keywords reported in 396 CRM articles published during the period 2000‐2006 are used to uncover first a great number of detailed keyword sub‐groups and, by subject summation, the CRM‐related research areas. This classification scheme...
