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Keywords: Clothing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (4): 388–404.
Published: 14 June 2013
... category. According to Insch and McBride (2004) , the criteria for measuring product quality through consumers’ perceptions of country competence should be based on relevant and specific criteria for the particular products that are chosen for investigation. Thailand Consumer behaviour Clothing...
