... Country of origin Outsourcing Perception Brand equity Social class Clothing industry This study is confined to the study of middle and working classes as the field research did not have the resources to identify and access members of the upper class. In this study, clothing was selected...

... Market orientation Competitive advantage Clothing industry Organizational culture A study of business realities is crucial to bridge the distance between university studies and the business world and enable the student to realise that the subjects under discussion are not abstract, ideal...

...Dave Crick; Shiv Chaudhry Provides empirical evidence of the export marketing practices of ethnic minority‐owned small and medium‐sized enterprises (SMEs) in the UK clothing industry. Provides a contribution to the literature since,although a large body of literature exists on the areas...

... selling followed by advertising, although these varied between particular markets. Discusses these findings, which have important implications for business practitioners and public policy makers, together with a number of directions for future research. © MCB UP Limited 1995 Clothing industry...