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Keywords: Co-created value
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (6): 730–744.
Published: 11 October 2019
...Sara Quach; Wei Shao; Mitchell Ross; Park Thaichon Purpose The purpose of this paper is to understand the relationship between customer participation, co-created value and customer engagement as well as customer motivation involved in this process. Design/methodology/approach Respondents were...
