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Keywords: Co-creation in B2B
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Journal Articles
Fernando Antonio Monteiro Christoph D’Andrea, Filipe Rigon, Ana Carolina Lopes de Almeida, Bertran da Silveira Filomena, Luiz Antonio Slongo
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (6): 674–688.
Published: 03 May 2019
...) and definitions of related terms are not solid: co-creation, co-production and open innovation are some of the terms used to explain similar phenomena. Innovation Co-creation Co-creation in B2B Co-creation in B2C Laddering technique Fernando Antonio Monteiro Christoph D’Andrea can be contacted...
