Keywords: Coding
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (1996) 14 (4): 29–33.
Published: 01 July 1996
... and some programs can assist researchers in developing emerging concepts and theory. Explains briefly how programs can be employed in the coding process and discusses the benefits and drawbacks of using them. Where relevant, also draws on the small but growing literature in this field. For the survey...

or Create an Account

Close Modal
Close Modal