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Keywords: Coding
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (4): 29–33.
Published: 01 July 1996
... and some programs can assist researchers in developing emerging concepts and theory. Explains briefly how programs can be employed in the coding process and discusses the benefits and drawbacks of using them. Where relevant, also draws on the small but growing literature in this field. For the survey...
