...Anthony A. Hines; Marc Logman Purpose This paper aims to get insight into managers' cognitive maps with respect to simplicity, realism and confidence, when talking about strategic marketing planning. Moreover, it analyses the impact of temporal modes of thinking on the three cognitive constructs...

... 0.33 Ns and DF 1 value 0.067 Ns). © MCB UP Limited 1999 Cognitive mapping Marketing communications Personality Consumer attitudes Integrating these findings into the current framework, it is proposed that a combination of adaptive traits such as low self‐esteem, dogmatism...