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Keywords: Collective efficacy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (3): 438–453.
Published: 07 October 2020
... Collective efficacy Social media facilitate a highly interactive platform via which firms can connect with and engage their customers (Harmeling et al., 2017 ; Palmatier et al., 2018). Previous studies have documented that effective implementation of social media marketing enables...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (4): 417–431.
Published: 18 March 2020
... using multivariate regression with Smart PLS and SPSS. Findings The results reveal that both task and outcome interdependence are positively related to individual behavioral engagement in online group behavior, and collective efficacy mediates the aforementioned effects. In addition, task complexity...
