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Keywords: Commitment‐trust model
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (3): 229–249.
Published: 03 May 2013
...Patria Laksamana; David Wong; Russel P.J. Kingshott; Fatimah Muchtar Purpose This paper aims to re‐examine the commitment‐trust model in the context of premium banking services. In line with Toncar and Munch, the authors seek to develop an extension to the model because of the need to encapsulate...
