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Keywords: Communication processes
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (5): 571–581.
Published: 03 August 2010
... Communication processes Competitive intelligence has been defined by Fleisher and Bensoussan (2003) as “a systematic process for gathering and analyzing information to derive insights about the competitive environment and business trends in order to further the organization's business goals.” They go...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (5): 493–504.
Published: 01 August 2006
...Olof Holm Purpose To identify factors of decisive importance relating to communicative processes within companies and organisations, where communication across levels is essential not only for efficiency and effectiveness, but also because conditions are particularly challenging. Design...
