...Zahy Ramadan; Maya F. Farah; Armig Dukenjian Purpose Luxury brands tend to be hesitant in adopting social media. This matter has created an imminent need to understand the different types of online luxury followers so as to help luxury brands communicate effectively with their consumers, while...

... (e.g. newsletters, websites, and annual reports) were also utilized. Findings CSR and PR are perceived to be community relationship functions to gain and maintain organizational legitimacy from the communities and shareholders. Three factors shaping these functions: the social and political changes...