Keywords: Companies
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Journal Articles
Marketing Intelligence & Planning (2011) 29 (7): 643–661.
Published: 25 October 2011
...Anthony A. Hines; António Pimenta da Gama Purpose The purpose of this paper is to develop a model identifying key metric categories on which companies should focus attention, so that they can better understand their current situation whilst offering guidance for improvement. Design/methodology...
Journal Articles
Marketing Intelligence & Planning (1996) 14 (3): 5–10.
Published: 01 June 1996
...Michael Harker States that, despite the rhetoric in the literature concerning the importance of information in the market‐planning process, there is scant attention to the “life blood of the planning process” in the published work on company turnarounds. Addresses this problem through a study...

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