..., the authors investigate the relationship between brand equity and company performance using the rankings of most valued brands from Brand Finance (BF), Brand Analytics (BZ) and Interbrand (IB). Design/methodology/approach The authors use used a panel from the period between 1990 and 2018 (29 years...

... the companies. Table I presents summary of the theories explaining the source of the competitive advantage. Exports Competitive advantage Company performance Turkey Manufacturing industries Exporting positively affects levels of employment, foreign exchange revenues, industrial development...

... information sources, information types, export research methods and the way the export information is used within the company on the measures of export company performance, namely export sales, export growth and export profitability. Design/methodology/approach The study focuses on the above objectives...

...Mehmet Haluk Köksal; Engin Özgül Purpose To examine how companies are affected by economic crises, to assess the effects of marketing strategies on company performance in such conditions, and to identify those that can help companies to maintain successful performance despite turbulence...