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Keywords: Comparative choices
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (7): 821–836.
Published: 13 June 2022
... 05 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Green consumption Premium brands Pride Comparative choices Choice justification Sustainable consumption Green brands are an essential part of sustainable consumption...
